Job Title : Sales & Marketing Lead
PRIMARY RESPONSIBILITY
This role is a strategic marketing and sales leadership position responsible for driving business growth through effective planning, execution, and team management. The incumbent will lead recruitment, training, and coaching of marketing and sales staff while clearly communicating expectations and performance standards. They will design and implement comprehensive marketing and sales strategies, action plans, and advertising campaigns to meet regional sales targets and financial objectives, including budgeting and forecasting.
The role requires strong analytical skills to interpret market data, identify opportunities, and enhance product marketability and profitability. The candidate must build and maintain strong relationships with key accounts and stakeholders, using data‑driven insights to influence decisions and support business growth. Success in this role demands a proactive, innovative mindset, excellent communication and leadership abilities, and a solid background in marketing, sales, and strategic planning.